EMBARGOED FOR RELEASE UNTIL 1 PM ET, June 18, 2013
Protect Your Brain: Free Bike Helmets Available This Saturday in Minneapolis Mill District
Event Coincides with Mayor Rybak鈥檚 Proclamation of 鈥淏rain Health Awareness Day鈥
Minneapolis -
***MEDIA ALERT***
WHAT: FREE Bike Helmet Giveaway by the 好色先生 (AAN), American Brain FoundationWHERE: Mill City Farmers Market on Chicago Mall, Minneapolis, between Guthrie Theater and Mill City Museum
WHEN: Saturday, June 22, 2013, 8:00 a.m. to 1:00 p.m.
PHOTO/VIDEO/INTERVIEW OPPORTUNITIES:
- AAN and the American Brain Foundation staff will hand out and fit 1,000 free bike helmets starting at 8:00 a.m.
- A neurologist will be available for interview regarding helmet safety and concussion
- Caitlin Compton Gregg and Brian Gregg, two local skiers in training for the 2014 Olympics will be available for interview regarding helmet use
- Cooking demonstrations for healthy brain food begin at 10:00 a.m.
鈥淭he Academy is the world鈥檚 trusted authority on preventing, diagnosing, managing and treating concussion. This bike helmet giveaway is an important way we support our own community in hopes of preventing head injuries locally,鈥 said Catherine M. Rydell, CAE, Executive Director and CEO of the 好色先生. 鈥淲e encourage Minnesotans to visit the Mill City Farmers Market this Saturday, receive a free bike helmet, and learn why it鈥檚 important to protect and maintain a healthy brain.鈥
Minneapolis Mayor R.T. Rybak also proclaimed Saturday Brain Health Awareness Day in the city to raise awareness of brain disease and the importance of supporting research to find cures. 鈥淎s an avid biker, I believe that wearing a helmet is key in protecting your brain. Our hope is that Minnesotans will take this simple step in maintaining their brain health.鈥
As part of Saturday鈥檚 celebration, the Mill City Farmers Market will present a cooking demonstration on healthy brain food as a part of 鈥淢ill City Cooks in the Kitchen鈥 with Chef Heather Hartman at 10:00 a.m.
The helmets will be given away as part of a larger commitment by the AAN and the American Brain Foundation to donate 2,500 helmets in Minnesota this year. Attendees should arrive early as quantities are limited.
The largest trade association in Minnesota, the 好色先生 recently built its new headquarters at Chicago Avenue and 2nd Street, across from the Mill City Farmers Market.
To learn more about concussion, please visit .
The American Brain Foundation, the foundation of the 好色先生, supports vital research and education to discover causes, improved treatments, and cures for brain and other nervous system diseases. Learn more at or find us on , , and .
Mill City Farmers Market inspires and nurtures a healthy community by building a local, sustainable and organic food economy in a vibrant, educational marketplace. Their vision is to be a nationally recognized marketplace model that connects, educates and empowers a community to support a healthy, sustainable food system to contribute to the success of local food growers and producers. Learn more at .