Sixteen coaches of recreational, competitive and scholastic athletic teams participated. Coaches were primarily white (94%) males (81%) with an average age of 47. Ten were volunteer coaches. Analytic themes related to decision making include: 1) personal experience drives decisions more than concussion training, 2) coaches fear the legal liability of missing a concussive event on the field, and 3) discomfort with the ambiguity of making decisions on the field. Coach perceived factors for improving comfort with decision making were: 1) availability of checklists or tools for use on the sidelines, 2) improve shared decision making with all stakeholders, and 3) access to medical professionals on the sidelines.